SM

I design digital products.
Mostly the kind that take a while to explain.

About

I'm Simone, a UX/UI designer working on digital products, from research to handoff when the project allows, deep in UX and prototypes when it doesn't.

I spend most of my attention on the parts that move: flows, interactions, transitions. Mostly on complex work: enterprise B2B, AI platforms, luxury e-commerce.

Currently at Design Group Italia

Journey

Napoli
Budapest
Barcelona
Milano
Torino
Napoli

Napoli

where it all started, between folded pizzas and existential doubts

Beyond the work

Off the record

Built it myself

I built an app to track my diet. Now it also tracks my pantry. And my grocery list. And my gym sessions.

Tool of choice

I have more custom skills in Claude Code than active plugins in Figma.

By the numbers15

years before I tried tomato sauce.

Community

I co-founded Friends of Figma: Remote Designer, a community of 250+ designers sharing knowledge across time zones.

Friends of Figma: Remote Designer

Experience

Work Experience

Design Group Italia

UX/UI Designer · 2024 to Present

Research, interactions, UI and everything in between for digital products.

Friends of Figma

Figma Community Lead · 2023 to Present

Community lead for the Figma chapter. Knowledge sharing at scale.

Zurich

Project and Community Coordinator · 2023

Project and community work in a structured corporate environment.

Studies

University Of Barcelona · Barcelona Technology School

Master in UX Design · 2022 to 2023

Formal UX training: research methods, interaction design, and a year in Barcelona.

University of Naples "Federico II"

Bachelor in Digital Culture and Communication · 2019 to 2022

Three years on how technology reshaped our society.

Apple Developer Academy

Foundation program · 2022

Where it started. UX research, prototypes, and a little bit of Swift.

Other work

Projects I can't show in detail.

Zegna

Wireframes and high-fidelity prototyping of the design system.
80+ interactions animated and documented.

Contentsquare

Design partner on their client projects.
Analytics-driven UX research and optimization for their e-commerce clients.

Fendi · MSC Cruises · Charles Tyrwhitt · Leroy Merlin · Clarins

UX insights and optimization recommendations based on Contentsquare analytics.
Turning behavioral data into concrete design proposals.

Jil Sander · Dolce & Gabbana

Design of A/B test variants for e-commerce conversion.

Barilla

Design of launch campaign microsites.

Edison Next

Discovery workshops and research synthesis.